Apply These 8 Secret Techniques To Improve Facebook Advertising In Nepal
This article presents 8 secrete Facebook advertising techniques that will change the way the business persons in Nepal approach it. Now, change Facebook advertising from a money-wasting ad to a profitable one.
You obviously know how Facebook advertising is going on in Nepal. And, I am sure you have also witnessed your newsfeed flooded with ads on a daily basis.
it’s true we don’t get random ads on your mobile or laptop screen. These ads appear largely on the basis of your online behavior. You might have been looking for similar kinds of products on the Internet. Or, we might be interested in similar types of content. But that’s not what we are discussing here.
Our point of discussion is: how many of these ads do we really pay attention to. How many of them encourage us to take action? How many of them can we still recall?
Very few, right? we opt for only a few (best) ads. Others are either below average or really irritating.
So, what are the factors that make any Facebook advertising better than others?
These considerations on the technical level are more likely to bring positive results in Facebook advertising.
1. Set the right audience: know who you are advertising for
The audience varies according to service or product. Creating the buyers’ persona will help the advertiser in two ways: firstly, it stops frivolous spending, and secondly, it helps in remarketing.
If the purpose of Facebook advertising is brand awareness, then, it is okay to go with an undefined audience. Otherwise, the Facebook ad manager will give you options to select a specific audience.
If you intend to deal with people with certain interests, demographic categories, and locations, Facebook ad manager will give you these options. For instance, if you want to sell the game products, your audience can’t be people over 30 years of age.
2. Set the campaign according to business nature
Choosing the wrong ad campaign is like pouring water into the sand. No matter how much money you spend, it gives you, in return, very little of what you have spent.
Before choosing the campaign, the advertisers reflect on the nature of your business. If you are a manufacturing company, a brand awareness or reach campaign suits best for you.
On the other hand, service-oriented companies feel wise to divert the audience to their websites. A website communicates better than a single advertisement.
The product selling companies can go with the messaging options as well.
The type of ad you also plays a key role in results. Facebook offers options like image ads, video ads, collection, carousel, lead generation and boosted page post ads.
Choose the ad campaign and even the ad type that best fits your business nature.
3. Placements; specify where you want your ads to appear
Facebook gives you options like where you want your ads to appear. Do you want it to be published on all the placements like a newsfeed, marketplace, messenger inbox, stories? Or, only on a few of them?
Have you changed your Instagram page into a business page? Is it integrated with your Facebook page? If not yet, then, it is time to integrate them. It can be fruitful to throw some percentage of your advertising on the Instagram newsfeed and Instagram Explore.
If you are running an advertisement on a tight budget, it is better to be selective. All placements may not result equally.
Instagram is basically used by the youths. If your ad is targeted towards youths, Instagram presence can be a good option to go for.
The message that the newsfeed section delivers is much stronger and fruitful than other placements because the advertiser gets the privilege to put other additional information there.
4. Practice A/B Testing (in Facebook Advertising in Nepal)
It is wise not to spend all the total budget on one go. Facebook marketing/advertising is a continuous practice and companies must be careful about which ad is working for them and which is not.
It will be costly and confusing to run different types of ads all the time. This will cause confusion among customers too. it is very important to find out on time what works best for a particular nature of business.
Before finalizing any ad, companies can run A/B testing ads. Many advertisers, while running ads on Facebook in Nepal, hardly wish to experiment with the ads.
If it impacts the sales, why not deal with it?
5. Copywriting is often overlooked while adverting on Facebook in Nepal
People often take copywriting for granted. As a result, they end up telling what they feel about the product rather than what the audience wants to listen to.
Advertisers have a limited amount of time and space in which to make an impression. Sometimes a single image should suffice. Sometimes they only have 30 seconds of video to persuade the audience.
Good copywriting emotionally appeals to the audience, informs them of the product’s benefits, and persuades them to act. It’s impossible for all of the writing to be copywriting. To do so, you’ll need practice, knowledge, and abilities.
How is your production company’s slogan? and taglines? Are they effective enough?
Companies must show their advertisements to copywriters at the very least. They will put the finishing touches on the advertisement. They write words that persuade the audience.
Good copywriting manipulate the psychology of customers. It not only appeals to customers but also forces them to act quickly by creating scarcity and a deadline.
6. Why is a landing page important in Facebook advertising?
To reiterate, Facebook advertising has a limited amount of space. More messages can be conveyed via the company’s website than through Facebook advertising.
The eCommerce companies and service-oriented companies often send their customers from Facebook advertising to their landing sites.
The rest lies in the quality of the landing page and the website. If the quality is poor, that surely costs the company prospective customers.
Make sure where your customers go after they see your ad on Facebook. How do they claim the offer you are giving them?
I see many companies have used the option to ‘call now’ that is not quite liked by most customers. Because it is a general truth that people tend to text message rather than call the seller.
7. Facebook advertising cost in Nepal
Facebook has no separate cost plan for Nepal. However, it is not expensive to run an ad. It is affordable for any kind of business.
However, this is not the standard cost scale for Facebook advertising, which costs $0.97 per click and $7.19 per 1000 impressions (CPM). The price is also determined by the number of placements, the nature of the advertisement, and the industry. Ad campaigns aimed at gaining likes or app downloads can expect to pay an average of $1.07 per like and $5.47 per download. (Source)
It is also critical to consider the cost of advertising in Nepal from a geographical standpoint. Consider the duration before deciding on a daily budget. You can go with less daily spending if it is for a longer period of time. You can slightly increase your daily spending if you are doing aggressive marketing.
Because of Nepal’s small geography, you do not have to spend as much as it is spent in other big countries. But keeping the budget too low will also be ineffective.
8. Visual content is the key in Facebook marketing and advertising
The image or video that you advertise has meaning. It is pivotal in creating the first impression.
When the photo is impressive enough, then only the customers go for the written or audio content.
It should be different and of higher quality than other regular newsfeed posts. When people are scrolling down their mobile or laptop screen, they must be able to stop scrolling and see the ad.
The graphic art, presence of social media influencers, audacious voiceover, color, text with a bit of creativity make the visual content undeniable.
What are other Facebook advertising/marketing strategies that one can practice?
Aside from the above-mentioned technical strategies, businesses should also consider advertising days. Some businesses are open on holidays, while others are closed. Hotels, restaurants, tourism, and entertainment industries advertise heavily during holidays and festivals, whereas other formal, service-oriented businesses find it effective during regular business hours.
Product companies make offers like buy 1 get 1 free or a 20 percent discount on the first buy.
Your target audience may be interested in your product or service, but they may be putting it off. So, what should you do? In your ad, create scarcity and announce a deadline. It is more likely to require that customers claim the product or offer that you are providing to them. In other words, this encourages the audience to act quickly.
To summarize, Facebook advertising in Nepal can be an excellent platform for business growth. However, companies may face technical and strategic challenges as a result of these practices.
You can use the international payment card, which allows you to pay up to $500 per year, or you can have a friend or relative from another country pay it for you.
Facebook has no special cost plan for Nepal. It is the same rate that is practiced in international standards. But it is not costly as compared to traditional marketing.
There are more than 1 crore 23 lakh Facebook users in Nepal, according to Internet world stat.
Facebook is the most widely used social media channel in Nepal.
Also read,
