Website design for NGOs in Nepal
Website design for NGOs is often overlooked as a less creative work in Nepal by many NGOs. Websites, on the other hand, have become an essential component of NGOs and non-profit organizations. The website of a non-profit organization or NGO acts as a reliable online address. Visitors who are concerned utilize the organization’s website to discover as much as they can about it. A well-designed nonprofit website is essential in this regard for connecting supporters, beneficiaries, and funders.
Website design work in Nepal for NGOs is expected to focus on some typical web design features. A poorly designed website is always a source of frustration for NGOs/ nonprofit organizations. Visitors enjoy seeing highly creative websites, which are made possible by the use of modern design. Visitors dislike poorly designed websites, and it applies to you as well. How long have you spent on a website that is poorly designed and appears to be malicious?
In this article, we will go over every aspect of a website design for NGOs/ non-profit organizations in Nepal. The articles are divided into three sections:
Web design practices for NGOs nonprofit organizations in Nepal
Things to consider while making a website for a nonprofit organization
Benefits of a website for non-profit organizations.
Best web design practices for nonprofit organization in Nepal
Website design for NGOs/ non-profit organizations has progressed tremendously in Nepal. However, most organizations still do not possess quality websites. Websites are no longer merely informational pages. It speaks and does a lot more.
The website’s visitors enjoy interacting with it. Visitors to your website expect to be able to engage with it. Supporters, beneficiaries, and contributors are all interested in learning more about you and your work in social services. Give them what they want: a smooth navigating experience.
This allows you to hold them more on your website and then redirect them to the donor page. If you don’t want them to go to the donor page, send them to their Google profile page instead. Request them to write a review of your organization. This strategy will create a stronger bond between the guests than in previous methods.
Take a look at how NGOs/ nonprofit organizations in Nepal use website design.
Clean Design
The importance of clean design in web design cannot be overstated. Clients prefer to communicate with websites that are professional and well-maintained. In other words, visitors to such websites like spending time there. It establishes a level of confidence between your organization and the visitors, who are almost certainly your donors.
The usage of only two or three colors is common in simple website designs. Typically, this will be a black and white mix with a third color to offer some diversity. Aside from color, the website’s space keeps it tidy. Don’t make the mistake of attempting to put everything on the same page. There must be adequate space between the letters, paragraphs, and on each side of the information to produce a cohesive whole.
The typeface you pick on your website has an impact on how clean it is. Some typefaces enhance the smoothness and cleanliness of your website. Roboto or HK Grotesk are two options. Make your website appear stylish by using Open Sans, Source Sans, Qausimoda, Graphik, and Futura PT.
The images you use on your website are extremely significant for their appearance. For a clean design, your website needs high-quality graphics and photos. Tell your designer to improve the photo’s quality, or debate the quality of the photographs you’ll be using with the art designer.
Remember the Russian writer Anton Chekhov’s quote: “Don’t tell me the moon is shining. Show me the glint of light on broken glass “. The foundation of minimalist web design is this line.
When you try to show who you are or what your organization is, your website becomes more meaningful and believable. Your visitors will feel bored as soon as you start talking. As a result, creating extensive material and blabbering about uninteresting topics are relics of a bygone era.
Minimalist design
Great site designers have mastered the art of saying everything without making the visitors feel like you’re doing it. The content writers will also help you with the precise drafting or editing of your material.
Every phrase, picture, and graphic on your website should have its own individual worth. You should avoid using graphics and content that aren’t necessary. It benefits users by allowing them to load pages faster. The minimalist web design concept is based on the premise that you should create your website around the content.
Color theme
Color is crucial in establishing a connection between users and the website. If the color palette is mismatched, the website appears to be unattractive. Your visitors may not notice it, but the mismatched or overly aggressive color may give them an uneasy sense.
A well-thought-out and developed color theme, on the other hand, provides a pleasant experience for your viewers. The color scheme is frequently overlooked when it comes to website design. However, it has a negative impact on human emotions and behavior.
You should be aware of how color affects the reactions of your audience. The meaning of color varies depending on the culture. In most cultures, the color yellow, for example, has a bright and happy meaning, yet in China, it is considered vulgar. Therefore, you must choose your website’s color scheme with prospective visitors and donors in mind. As a result, if you’re creating a website for a cross-cultural audience, a color theme is a must-discuss topic.
We divided the colors in the website design into three categories: warm, cool, and neutral. Warm hues such as red, orange, and yellow elicit feelings of passion, strength, enthusiasm, and festivity. Cool colors like green, blue, and purple signify nature, creativity, harmony, reliability, and professionalism. Neutral hues include black, white, and brown.
We can claim that the website is attractive, with around 80% of the color white utilized in it, based on our knowledge in web design and graphic design.
Multimedia experience
You are convinced that an image, a video, or both will be included on your website. The appearance of the photos and videos on various devices decides whether or not you can keep your audience.
In other words, the responsiveness of your website across various devices and browsers is a critical component of website design. Visitors will leave your website if the image or video is incompatible with their device.
Because it is challenging, web designers frequently skip this step. Always assess your website’s mobile-friendliness, as smartphones will be used by the bulk of your audience.
Multimedia aids in conveying what you want to communicate. “Show, don’t tell,” as the saying goes. The images and videos of the projects say more about your company than anything else. Request that your designers employ irregular grid layouts, which aid in the utilization of negative space or whitespace to make the website design stand out.
Illustrations
It also indicates the same minimalist quote: saying more with less. Unless they are seeking a nice read on a specific issue, the audience will not read the lengthy information. The use of cartoon pictures can assist your audience in comprehending even the most complex subjects.
It aids in the smooth transmission of ideas and brand messages. Graphic designers can listen to your ideas and help you turn them into cool designs. If you work with youngsters, cartoon graphics can be a great design option for you.
Landing page for the website design for NGOs in Nepal
A nonprofit organization’s landing page would not be the same as that of a for-profit company. You can, however, guide your visitors to a website with a specified purpose that has persuasive aspects connected to the aim. You can compel your visitors to take action, such as contributing, subscribing to your newsletters or email list, or signing up for a specific event.
This page must be meticulously prepared. You must also persuade visitors to take action in this case. Consider the possible material and request that your designers include “Call to Action” buttons.
If you wish to welcome volunteers or invite people to a certain event, a landing page can help you direct the audience to the desired destination.
Now, let’s go through what you should know before developing a website for a nonprofit organization.
Things to consider in website design for NGOs/ nonprofit organization in Nepal
When creating websites for non-profit organizations, keep the following points in mind:
Select a domain name based on SEO considerations.
When selecting a domain name for your website, you must be astute. Many businesses use their initials as their domain name. It is acceptable for the organization’s name to contain more than three words. The name of the organization, on the other hand, might be utilized in the domain name. It makes the webpage easier to find.
The use of media on a non-profit organization’s website is frequently limited. As a result, hosting under 3 GB is sufficient for the majority of websites. Many web design firms in Nepal offer free hosting to their clients.
Become acquainted with Search Engine Optimization.
SEO is frequently overlooked as a component of a website, yet it is just as crucial as the website itself. A content management system (CMS) such as WordPress has plug-ins that assist search engine spiders by providing a clear picture of your site’s content. If you have the coding, you don’t need to know anything about coding. Apps such as SEMRUSH and Ahrefs, as well as Google Search Console and others, can assist you in obtaining the most SEO-friendly content.
Choose the suitable Content Management System
The majority of your visitors will only see the front area of your website. However, with the addition of the backend, the actual website becomes more dynamic. The content you upload or edit, as well as the fresh updates, news, and pop-up notifications you receive from the backbends. The backside is analogous to your car’s engine. WordPress is one of the most user-friendly and search engine-friendly websites for charitable organizations. Laravel is also a secure CMS platform.
Logo: as your trademark
Your logo represents your company’s brand. When viewers see the emblem and the website, they frequently generate opinions about the organization. Professionally created logos successfully capture the attention of the customer and provide a clear picture of the brand’s distinct voice. Your logo serves as your brand name, and it is a one-time expense.
Make your website simple to use.
Your visitors should never be confused while navigating your website. Use mega menu, dropdown, or stick menu to show what pages you have on the website. Have a clear goal-oriented drive from one page to the landing page. It should be easy navigation for visitors as well as Google crawling.
Include ‘call to action’ buttons on key pages.
Your visitors may be influenced by the effect page, success story, or project page. It is a good idea to direct them to an activity, such as engaging or becoming active. On such pages, use the call to action button. It is a great practice to use two to three CTAs on a page.
Bring more visitors with active blogs.
Test your website’s loading times
The poor loading speeds of the website frustrate users the most. If your website is slow to respond or open, it is more probable that your visitors will never return.
Identify any loading concerns with your web development business throughout the training or handover time.
If your website takes a long time to load, request that the website design business repair it. To boost customer retention and give a great user experience, evaluate your website’s loading time once it has been released on a regular basis.
Examine the browser compatibility of your website.
The number of internet surfers is not a solitary figure. We now have Chrome, Firefox, Internet Explorer, Opera, and Bing thanks to the advancement of the internet. Though Chrome is the most popular browser in Nepal, other browsers are as essential in terms of web design. It is critical to ensure that your website is functional with all browsers when created.
Let your visitors also know about social media pages
Integrating social networking sites within the website is a solid digital marketing approach. Keeping your social media outlets, such as Facebook, Instagram, Pinterest, and Twitter, up to date will aid in the growth of page likes and followers. It also makes it easy for you to maintain regular contact with the audience.
Get only human messages with the help of Captcha test
Check that your website’s online form has a Captcha test. Otherwise, your inbox will be overflowing with spam messages. These experiments will provide you control over robot-generated communications while only allowing you to engage with human-generated messages. Web developers use this test in contact forms to keep spam out of the message boxes generated by your website.
Enhance your website’s security
Your website may experience browser-related troubles from time to time, so ensure that it is SSL certified. You should also do a security audit on a regular basis to prevent security breaches on your website. Inquire with your prospective web designers about their plans for effective website security.
Write plagiarism free content
Google will soon penalize copy-paste websites. Such a website will never have a high Google ranking. It’s also difficult to come across on the internet. Aside from that, it is critical to experiment with appropriate keywords and persuasive copywriting. The content influences the website’s design as well. As a result, a genuine firm would never overlook the content section of a website.
There are some websites that offer free photographs and drawings, such as Pixabay, Freepik, and Unsplash. A charity organization, on the other hand, should not appear credible with such borrowed graphics. Use the photographs you’ve shot for organizing purposes. Professional photographs will elevate your company to new heights. It demonstrates what you wish to convey.
Use Site Map for Google Crawling
Use original photos
A site map on the website’s backend will aid Google indexing. It is vital to change the site map when you add new pages to keep your site up to date. Google Webmaster Tools makes this process easier for you.
Benefits of having a website for NGOs/ non-profit organization
Having a website is easy. However, today’s demand is to have a website that interacts with concerned people and organizations. It’s not just about making a website; it’s about making the right website.
Organization’s legitimacy is enhanced by having a website.
In this day and age, a website is a primary address. It contributes to the formation of early trust between your organization and prospective donors. People learn whether or not an organization exists by visiting its website. They have the capability of searching for you at any time and from any location.
A website makes a strong portfolio
A website for your group will boost your profile and help you in future endeavors. How do you tell the tale of your social work? You must inform the world, but you must not appear to be bragging. Projects and impacts are a nice technique of telling the world about your company without revealing what you are stressing about it.
The presentation of previous work on the website will open new opportunities for you in future initiatives. With reputation created through the website, proving what you are doing will be a comparably easier trip.
Get attached to the concerned people
You will have an easier time finding like-minded folks in the sector. When you have a website, it is not usually you who initiates contact with other companies and people. You get invitations to participate in events pertaining to your field.
You will attract volunteers and supporters for the cause to which you are dedicated. A website can help you broaden your horizons.
Donors make a direct contribution to your organization.
The contribution button on the web pages can entice people to donate right away. With the assistance of the website, your organization can accept donations for a specific purpose. Nowadays, most websites have both a local and an international payment gateway. It is beneficial to collect the funds that you intend to employ for a specific reason.
Thinking about all the tedious produces with the payment system? That can’t stop you from getting support.
Conclusion,
In this post, we discussed website design practices for NGOs in Nepal. When it comes to web design and development for an organization, there are a few key concepts to keep in mind. We have mentioned them too. Finally, we reviewed the advantages of having a website for a nonprofit organization.
