10 Benefits of Using Photography in Digital Marketing
Photos and videos have become an indispensable part of internet marketing, regardless of the type or size of the business. Here are the top ten advantages of employing photos in digital marketing.
Marketing is subject to change according to the trends. However, one thing that has always remained with marketing is it tries to appeal to its audience visually.
When it comes to digital marketing, visual communication is a must. The Internet world is visual.
The audience is 80% more likely to read content if it embodies visuals (source), and only photography and graphic design can fulfill this visual need.
Apparently, people are more likely to believe what they see than what they hear. Considering all these facts, here we present 10 amazing benefits/ importance of using photography in digital marketing that every businessperson should know.
1. Narrate stories
“A picture is worth a thousand words”. As much as it is a cliche, it is equally true. A photo thus has the ability to convey messages, ideas, and emotions. Photos on websites and social media pages can narrate stories and convey messages more effectively than thousands of words.
Storytelling was a great medium of communication throughout human history. Needless to say, it is still a great way of communication. Using photography benefits companies to narrate their success and team stories visually. It also informs about their product and services in a better way.
2. Impress customers
Stories can easily impress and influence people. The appealing photographs on the website and social media pages carry the unbelievable power to immediately change customers’ minds. Visual appeals are hard to discard.
Research shows it takes only 7 seconds for people to form the first impression. How can you give your customers a first impression of the product? There is no other way than to have a compelling photograph. This is the reason you need photos for digital marketing.
3. Look professional
Having a professional photography team gives you top-quality professional photos and videos.
The photographers are the master of using perfect lights, angles, and timing. They give you theme-based photos and videos. In addition to that, they polish your product with a bit of editing and graphic design service. Give them even abstract ideas, they will convert them into photographs.
Having better than average-looking photos on your website and social media establishes a special privilege for you. It surely makes your site look professional.
4. Make customers happy
If you run a service-oriented company, photography is much needed for you. For example, restaurant owners are capturing their customers’ happy moments. They publish their customers’ happy moments on Facebook and Instagram pages which is obviously an extra point for the restaurant.
It definitely makes customers happy. And, we all know happy customers are regular customers.
It is equally important from digital marketing lookout. Photography is applicable to the digital marketing of schools, colleges, career consultancies, and the tourism sector too. It works for real estate and other fields as well.
5. Generate traffic to the website
Photos are important to generate traffic to the website.
Linking social media posts to the website helps to bring traffic to the website. If you post images that have value for people, people click on such photos. That sends them to your website’s landing page.
The photos with (Nepali) cultural context work better in the context of Nepal. For example, you can wish people’s festivals and link the images with the website.
Pinterest is used to find such images. Thus, having your images already on Pinterest with backlinks to the website is one of the ways to increase traffic to the website.
Congratulations! You’re halfway through the blog, benefits of photography in digital marketing. The more important points are yet to come. Also, see the links given at last.
6. Celebrate with customers
The customers come from different cultural backgrounds which means they celebrate different cultural practices. Wishing them on such special occasions establishes the personalized bond between your company and customers. What about wishing them relevant photography with a bit of graphic designing art?
Photography helps us to connect with customers. We wish them their festivals; they remember us and what we do. This is equally applicable to personal celebrations for businesses like schools, colleges, restaurants. Giving them a little something is by the end of the day in the company’s favor.
7. Communicate effectively
People are more likely to believe what they see rather than what they hear. And, it is also true customers prefer seeing to reading. Photography allows us to communicate effectively even if our customers don’t like to read or hear. There is a logic behind it that people understand images instantly. Reading demands processing, but images don’t. It is said 93 % of human communication is visual.
As long as you are on digital platforms, you should use photographs. Even blogs with relevant photos have a greater impact than blogs without images. Research shows articles with images average 94% total views than articles without images. (source)
8. Make shoppers buy
Is it good to run an e-commerce site without proper product photos? Quality photos on e-commerce websites encourage shoppers 3x more likely to purchase.
Now put the same viewpoint on the restaurant menus, brochures of small companies, and website photos. Think also of social media posts and advertisements. Do you feel the same with every menu, brochure, or advertisement? What makes them different?
The quality of the photography is one of the factors that’s telling customers what to like more and what not to.
9. Earn customers credibility
One of the benefits of using photography in digital marketing is it helps to earn customers’ credibility.
Using your own company’s photos shows that you are original. The more original you are, the more trust you are likely to earn. How to look original then? Photography helps you to some extent.
Posting other’s posts is always under the examination of plagiarism issues. Though, some sites give you photos for free. But how long do you use photos that do not correctly represent who you are?
10. Grow reach, last but not least importance of photography
Photographers sometimes come up with completely different viewpoints. They will find a strong point of your organization that you might not have got any clue about.
They also hold the skills and knowledge to represent your company extraordinarily. Due to this, your advertisements or posts reach more customers.
It is a proven fact that tweets with relevant images get 155% more retweets on Twitter. Images on Facebook receive 352% more engagements than only text posts. (source)
Concluding note on benefits of photography
With all these amazing benefits, using photography in digital marketing can’t be ignored. It’s time to think about the quality of the photos that you have on your website.
Please ask these questions once?
How is the quality of the photos? Who took the photos? Who meaningful are they?
Marketing experts never suggest business houses use random photos because that might bring about a wrong impression on customers.
Many organizations want to use more photos on their website, but they fear that that will slow down their website. Are you also worried about the same? Don’t worry. We can fix it too. Please drop your email and message HERE. We will contact you.
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