Web Design Features for a Business Website

This article discusses the web design elements that you must include when creating a website.

Web design is an artistic process. If you want it to be alive and functional, you must focus carefully and use appropriate web design elements.

In many cases, web designers create websites that are not exactly what your company requires. When you launch the website, you will be the only one who finds some of the content unnecessary.

Instead of complaining to the designer at the last minute, let’s learn some fundamentals about website design.

A website combines various web design elements. However, we do not require all of them. Overcrowding elements on a website are more likely to bore visitors and disrupt functionality.

You must understand what is good and bad for your company’s website as a business owner. Remember one thing. Give your visitor the essentials, but don’t annoy them with unnecessary details.

This article will go over several important things that you should be aware of before beginning or delegating web design.

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Main points

Domain Name

It is the URL name that is used to identify a particular web page. For example, in the URL https://www.sewatech.com.np/, the domain name is sewatech.com.np. You can pick the top-level-domain (TLD) like .com, .org, .net, .io, .edu or ccTLD according to the nature of your organization. 

There are numerous approaches to placing the navigation menu on the homepage. The navigation buttons on this page connect visitors to specific information areas.

Menu buttons such as About, Services, Clients, Blogs, Contacts, Team, Career, Shop now, and FAQ can be included, but cramming all of them into the site is not a smart idea.

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What web design features to include in website’s homepage?

The homepage of a website is the most important page. Visitors may see it as soon as they log in.

The homepage of any website acts as the website’s public face. Visitors who do not like what they see at first look rapidly hit the “back” button.

It is the page where your company’s first impression is made. You must be able to answer questions such as who you are, what your company is about, and what visitors receive from visiting your site.

You never get a second chance to make a first impression, which is why your homepage should be flawless.

Logo

Consider creating a logo for your website. Speak with graphic designers, but keep in mind that they may not be able to provide you with what you want for your website. You are solely responsible for the logo’s design.

Accept the logo even if it is only in SVG format. The reason is simple: svgs outperform pngs and jpgs for web logos and graphics. Because your website’s color theme is based on the colors of the logo, color selection in the logo design is critical.

Use no more than three eye-catching and pleasing colors.

Company’s name

The logo and company name are frequently combined. If the name in the logo is illegible, the designer can include it in the tagline separately.

Image

The attractiveness of a webpage is determined by how products and services are visualized. Visual media includes photographs, slideshows, animation, and video.

Visual media captures attention because it is easier for minds to process than text.

CTA

The term ‘Call to Action’ is an abbreviation for ‘Call to Action.’ You can request that visitors take a specific action that will lead to future communication. CTAs can range from “Get a quote,” “Book a demo,” “Send a message,” and “Grab the opportunity.” A benefit of some kind frequently accompanies CTA.

It’s a graphical control element that appears on the website’s homepage. It is an effective method of informing visitors about important notices while avoiding annoying them with irrelevant or outdated notices.

Newsletter form

Some businesses use a newsletter form that appears after a visitor spends a certain amount of time on your website. The newsletter form can be configured to appear when visitors hover over the X button, prompting them to take action before they close the page.

Testimonials

Testimonials are wonderful statements made or written about the company by previous customers. Request that they speak or write about your services or products. Testimonials can be kept in either written or spoken form.

Visitors may not be able to see the services hidden under the sub-menu in the navigation bar at times. On the homepage, provide quick links to your services. It informs website visitors about what you do.

Live chat

The discussion is a crucial technique for converting your customers. Use live chat software or integrate it into Facebook Messenger or WhatsApp.

In the footer, major internal links are permitted. At the bottom of each page, including the homepage, keep a hyperlinked list of areas that visitors frequently want to navigate.

External links help to increase credibility for search engine optimization. Overuse of external links may send your audience away from the website.

The only difference is that instead of having the services tabs on the homepage, the footer remains static on all pages. Maintain links to blogs, about, careers, and FAQs at the bottom of the page.

Social Media Icons

If you connect with and retain visitors on social media pages, your conversion rate will increase. Keep social media icons at the bottom of your page and connect them to your social media pages.

What features to include on the About us page? 

As stated earlier, not all of the web design features listed here are required for your website. You can select only the most compatible features from the available options.

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A brief history of the company

It is a good idea to include a brief biography of the company here. Always think about how far your target audience is willing to read.

Excessive unhealthy braggadocio is disliked by the audience. Maintain a straightforward and informative tone. Seek the assistance of an experienced copywriter if necessary.

Vision

Every company does not reveal its vision. You can go for it if you want your audience to know about your long-term plan and how it will help your firm.

Mission

Both the mission and the vision are present at the same time. If one occurs, the other is unavoidable. What are the subtle methods for achieving your long-term objectives? Write them in bullet points or in a paragraph.

Business Ethics

Some organizations opt for writing an organization’s ethical aspects. 

Working hours

Working hours should be given on the ‘About Us’ page. This instructs your clients to contact you only during particular hours. It will surely benefit your business if you have a more accessible time and make it clear.

Executive Team

Displaying your team on your website animates the feelings of your visitors. It informs them that they are not simply interacting with a computer. The status or popularity of the team members can sometimes bring fame to the firm. So, think about if you want to include a team area on your website.

Employees Bios

The publication of professional teams clearly aids in demonstrating to visitors who they are interacting with. There is no need to use it when the company has to maintain its employees’ secrecy. If you have a large staff and prioritize the team, your website can contain a separate page with employee bios.

Contact info

Without your contact information, a website is incomplete. It provides a means for visitors to contact you. You can also create a separate page for contact information, including Google Maps, phone number, email address, and other information.

What icons to use in the navigation menu?

Homepage

It is the page that gives your company’s first impression. You must be able to answer questions such as who you are, what your company is about, and what visitors receive from visiting your site.

Services

The most important aspect of any website is what you write under the heading services.’ Present your company’s services in a logical, chronological manner.

If your organization offers multiple services, it is always a good idea to organize them into various submenus.

A gallery feature on a website is an excellent way to tell the story of a company. We can keep it on a separate menu. Keep in mind, however, that not all websites require it.

To preserve a gallery menu, for example, the tourism industry, educational sector, and social service organizations find it fascinating, and it works extremely well.

It is critical not to keep video footage on the website directly. It is very likely that the number of errors on the website will increase. Instead, embed videos from video hosting sites like YouTube on your website.

Team

The team is the most valuable asset of the company. You can create a separate menu for “Our Team” if you want to prioritize it. In this section, you can include bios for your team members as well as group photos.

Career

The Career area will assist you in obtaining additional job applications for various roles inside the firm.

Blogs

Blogs are a great way to drive traffic to a company’s website by providing relevant information or to provide frequent updates via published entries.

Even if you’re not a big blogger, having a blog on your site can help drive visitors.

Donation

Donation buttons are frequently placed on the navigation bar of social service-oriented organizations. It assists them in raising funds for a specific purpose.

You’ve learned the fundamentals of a website element thanks to this blog. This is the material for you if you want to learn every detail about your website.

Including these basic features makes your website functional. To give your website a premium look, please read this article, that talks about the premium features.