Wondering How To Make Your SEO PRACTICE IN NEPAL Rock? Read This!
SEO practice is a new trend and challenge to businesses in Nepal.
With the growing Internet use, our way of making purchases is changing too. The information on the Internet helps us to make decisions.
Have you ever thought of informing your consumers and audience about your products? How do you do it?
Is it just enough if we write content and leave it on Google and other search engines? What things do we need to do online or on our site for our strong digital presence?
What is SEO?
Search Engine Optimization is as important as the existence of a website. SEO is the practice that helps your business to get found in Search Engine Result Pages (SERPs). What you want to sell or tell is delivered through SEO organically which means you don’t need to advertise to find your prospective customers. Basically, you create content for your business products or services and put them on websites and Google pages.
SEO is primarily about knowing what prospective customers are searching online, what answers they are looking for and what words they are using, and what type of content they wish to consume. Understanding the answers to these questions and keeping appropriate information online will allow you to connect to the people who are likely to purchase your services or products.
SEO in Nepal is to practice SEO with localized keywords.
How do Search Engines work?
Search engine optimization is about understanding search engines. They are the answer machines that read billions of pieces of information stored in online repositories and appraise hundreds of factors to finalize the content that is most likely to answer the customers’ questions.
Search engines discover and catalog all the available content on the internet through the process of crawling and indexing, and order them in ranking based on the answers that the content is able to answer.
Search engines work in three primary ways:
The first one is crawling. Crawling is the discovery process in which search engines send out a team of crawlers to find new and updated content. The Googlebot finds new URLs when it crawls web pages and adds it their index called Caffeine– a massive database of discovered URLs that will be retrieved when a
The second way is indexing. After crawling, the content is stored well organized and ready to be displayed as a result of the relevant questions or keywords. Indexing enables super-fast responses to questions that are asked on Search Engine.
Ranking: The search engine provides the most relevant answer to the searcher’s query. The keywords, the quality, and the length of the content are important factors that help you to rank higher in the SERPs.
Why SEO needed for businesses in Nepal?
SEO is a must-do work for Nepali businesses, no matter the size of the business. We have a growing trend in Nepal that people search online information before they make a decision to purchase the service or the products. It is evident to have your products or service’s information if you want to grow from the brick-and-mortar type of business.
There are two reasons that every business house should go for Search Engine Optimization in Nepal.
The first reason is that there are only a few limited businesses that are well aware of the importance of SEO in their business and have implemented SEO practices. This can be a fruitful time for businesses who have practiced Search engine optimization.
The customers are already practicing the latest online services. They look on search engines like Google for information that they are seeking. The Internet has become a reliable place to look for a particular type of information. In such cases, businesses that practice SEO are generating more traffic and making their sales better.
The other reason is the growing trend of SEO practice. The other type of business is practicing SEO which means they are more likely to steal your customers from you. Lacking updates to the present-day practice will increase the probability of losing your customers.
SEO is also the marketing practice that, when set up correctly, pays you dividends over time. If the content is well written and particular keywords are used, it can drive traffic to your website and increase the number of customers over time. Whereas, advertising needs continuous funding to send traffic to the site.
What to expect from an SEO practice in Nepal?
- Rankings
We work for SEO for the ranking in the Search Engine Result Pages. When your type of solution is searched online, your page containing the relevant information appears on the first page of SERPs.
SEO work’s ultimate goal is to make your online presence strong. It connects the audience to the business through content.
It is imperative to understand that SEO should be localized in the context of local business. The localized SEO will allow you to connect with true customers.
- More traffic
Search Engine Optimization practice is done so that more keywords would drive customers to the business site.
Organic search results appear more credible to savvy searchers. Research conducted by Sewatech’s research team shows that the searchers believe in search engine optimized businesses rather than advertisements.
- more sales
The ultimate goal of investing in SEO for business houses is to grow business sales.
Compelling content will have a positive impact on the readers. It makes the customers aware of the benefits and limitations of the product.
The frequent visit to your website will establish a strong bond between your company and the clients and finally help in the sales of the products or services.
How to practice SEO in Nepal?
SEO is a long-term investment. Unlike advertisement, you do not get the immediate result but a good SEO practice will consistently bring visitors to your website, to your business.
One must keep in mind there are only ten spots on the first Google page and hundreds of thousands of websites are vying for those most desired spots.
We discussed what SEO is and its benefits for business in Nepal but it is also important to know how to practice SEO in Nepal.
Quality content
Wendy Piersall says, “Google only loves you when everyone else loves you first”. What makes everyone love you? It’s the content of the website. The content may be writing, video, infographic, or images.
The content you publish on your website should answer the searcher’s query. Focus on the quality of the content. Google has recently updated its algorithm in which quality outweighs quality. So you cannot fool Google with more and more content without quality. Publish a well-researched article with all the sources.
Keywords
The keywords on which you want to get found on search engines are important for your business sales. Your purpose should be not just to get traffic on your website but the targeted and relevant traffic for your business website.
Your website content should contain one primary keyword for the title and the URL. You can repeat the primary keyword throughout the content but that should match the content.
The secondary keywords are also used in web content. They are complementary keywords to the primary keyword but not so much different than the primary keyword. The talking points from the primary keyword become the secondary keywords.
Use also the synonyms of the primary keyword as the alternative keyword. This is a catch-all net to get different variations of your main keywords.
Crawl accessibility
Crawl accessibility is related to web crawlers’ ability to access a website’s content by following links between pages. Site structure, internal link structure, looped redirects, server errors, unsupported scripts, and blocking web crawler access play a major role in crawl accessibility.
Great user experience
UX surely affects the SEO of a website. The comfort to navigate the website helps to increase the user’s engagement variables like bounce rate, time on site and pages visited. They are all critical for ranking factors.
Write the content that interacts with your audience. The content which is easy to digest for the readers, well-integrated with images with appropriate heading and subheadings can hold the readers for more time.
UX experience is more about the beautifying navigation experience, content, heading, subheadings, CTAs, images, and videos in the website.
Share-worthy content
The quality of the website helps in the ranking of the website. One of the ways Google understands the web site’s quality is the number of times the content is shared online. The external links from other websites also increase your website’s weightage.
While writing the content, it is also important to inject the keywords in appropriate amounts. If your focus is on the sales of a particular product or service, present your expertise on the products or service.
Title, URL, Meta tags and meta description
A title should grab the readers’ attention as they read. The title is also important for the URL. So, it is important to compose the title in the way the visitors are going to search in the search engine.
Meta tags play an important role in how a website appears on the Search Engine Result Page. Meta tags appear on the Search Engine page list. it is before the searcher click on your site. The quality of the Meta tags determines whether the searchers click on your site or not.
Meta description encourages readers to click on your website.
Google my Business
Google my business is off-page SEO for businesses. Many of you might have already used GMB. GMB is a great asset for location-based businesses. Dentists, lawyers, plumbers, and doctors are making great benefit from GMB.
Local directory registration
Registering in a local directory is also a way to bring traffic to your website. Though it does not help your site in other ways, you have your presence on other pages from which you have the potential to drive traffic to your site, or at least brand awareness of your company.
Social media channels
Social media presence will help your business to make a strong presence on the Internet. These channels update your business information, interact and hold customers’ loyalty and drive your customers to the website.
Also Read: 15 Guidelines for a new website owner
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